Identity & Art Direction

Identity & Art Direction

A program focused on building a coherent artistic identity and visual language across mediums

A program focused on building a coherent artistic identity and visual language across mediums

Format

Format

Online · Practice-based · Self-paced with optional mentor support

Online · Practice-based · Self-paced with optional mentor support

Duration

Duration

10–12 lessons

10–12 lessons

Blue sky with white clouds
Blue sky with white clouds
Blue sky with white clouds

Identity & Artistic Direction is about moving from isolated works to a clear, intentional practice. In this program, students learn how to articulate their artistic position, develop a recognizable visual language, and build systems that connect images, objects, spaces, and narratives. Rather than focusing on style as surface, the course works with structure, consistency, and decision-making.

You will explore how artistic identity is formed through repetition, constraints, references, and context — and how to translate it across different formats, from single images to series, from objects to environments.

The program is suited for artists who already work visually but feel fragmented, inconsistent, or unsure how their work holds together as a whole.

Identity & Artistic Direction is about moving from isolated works to a clear, intentional practice. In this program, students learn how to articulate their artistic position, develop a recognizable visual language, and build systems that connect images, objects, spaces, and narratives. Rather than focusing on style as surface, the course works with structure, consistency, and decision-making.

You will explore how artistic identity is formed through repetition, constraints, references, and context — and how to translate it across different formats, from single images to series, from objects to environments.

The program is suited for artists who already work visually but feel fragmented, inconsistent, or unsure how their work holds together as a whole.

Self-Directed

Full access to all lessons and materials, designed for independent work and self-guided exploration

€790

One-time payment

Self-Directed

Full access to all lessons and materials, designed for independent work and self-guided exploration

€790

One-time payment

Self-Directed

Full access to all lessons and materials, designed for independent work and self-guided exploration

€790

One-time payment

Mentored

Full access to lessons and materials, combined with structured mentor feedback and guided critique focused on developing a coherent artistic direction

€1,290

One-time payment

Mentored

Full access to lessons and materials, combined with structured mentor feedback and guided critique focused on developing a coherent artistic direction

€1,290

One-time payment

Mentored

Full access to lessons and materials, combined with structured mentor feedback and guided critique focused on developing a coherent artistic direction

€1,290

One-time payment

FAQ

FAQ

Questions about admission

Practical details about applying, schedules, and study format

Questions about admission

Practical details about applying, schedules, and study format

Questions about admission

Practical details about applying, schedules, and study format

Do I need a background in art or design?

No. Some students come from design or photography, others from completely different fields. What matters is curiosity and willingness to work with images and ideas

Do I receive a certificate?

Is this a full-time or part-time program?

Is the program online or in-person?

Can I take more than one program?

Do I need a background in art or design?

No. Some students come from design or photography, others from completely different fields. What matters is curiosity and willingness to work with images and ideas

Do I receive a certificate?

Is this a full-time or part-time program?

Is the program online or in-person?

Can I take more than one program?

Do I need a background in art or design?

No. Some students come from design or photography, others from completely different fields. What matters is curiosity and willingness to work with images and ideas

Do I receive a certificate?

Is this a full-time or part-time program?

Is the program online or in-person?

Can I take more than one program?

Contacts

Contacts

Contacts

Have questions or want to apply?

We’re happy to talk through programs, timing, and fit

Have questions or want to apply?

We’re happy to talk through programs, timing, and fit

Have questions or want to apply?

We’re happy to talk through programs, timing, and fit

Bilbao, Spain

Bilbao, Spain

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